M1 – BT

M1 launches new plans as portability deadline looms

But rival StarHub says the per second billing feature is nothing new

MOBILE telcos are continuing to pull cards out of their sleeves as the June deadline for number portability approaches.

M1, the smallest of the three listed telcos, has launched three new plans with enhanced benefits and per second billing.

Among the enhanced features of M1’s new SunSaver, SunSaver Plus and SunMax plans in addition to per second billing are free unlimited calls to three M1 numbers, a free SMS bundle that also covers MMS, a free outgoing talk time bundle that is extended to cover video calls and free IDD calls to 19 destinations for a top-up of $5.35 a month.

‘M1 has always listened to our customers and these new plans reflect their changing needs and desires,’ chief executive Neil Montefiore said in a press release last week.

However, per second billing is not a new feature to billing plans and some of the other features are also being offered by its competitors. In a swift riposte StarHub said that it has been offering per second billing since it launched in 2000 and that its free IDD service does not have top-up charges.

‘We would of course like to point out that our per second billing is offered on all our plans – postpaid and prepaid, and not simply on selected postpaid plans,’ said head of services and solutions Adit Harinasuta.

‘All our mobile customers have been enjoying these benefits for a long time, and they are all smart consumers who know where the value is.’

Singapore Telecommunications last month launched an innovative add-on line package. Its RedPac service allows unused SMSes and call time to a second user. StarHub and SingTel have started offering add-on lines such as this for a fixed monthly fee of about $10 a month.

The only operator that has not yet launched such deals is M1. It only offers a service that lets a second user to be linked to a main line but does not allow the sharing of unused talk time.

With increasing mobile phone penetration reaching second-tier users like children and the elderly, the strategy of rolling out packages for the whole family could pay off for the operators that get in early.

Leave a Reply