StarHub – BT
StarHub rolls out treats to retain mobile customers
STARHUB yesterday started a broad based campaign to retain and expand market share in its mobile pre-paid customer base. For the rest of this year, Starhub will roll out ‘Happy Treats’ every Sunday for its pre-paid customers. For its first treat, Starhub decided to reach out to its customers by giving away a familiar favourite, Old Chang Kee curry puffs.
Chief operating officer Tan Tong Hai joined StarHub’s management team to distribute the curry puffs at Ngee Ann City yesterday afternoon.
Chan Kin Hung, StarHub’s head of personal solutions and advanced multimedia services said, ‘We want to show our appreciation to our mobile pre-paid customers for their support all these years. Every Sunday for the rest of the year we will be giving away wonderful happy treats , turning each Sunday into a happy Sunday.
‘By showing their StarHub mobile pre-paid SIM card at selected Old Chang Kee outlets, our customers will receive a delicious curry puff for free. As many of them are from overseas, we are happy to introduce a local delight – the curry puff – to them.’
StarHub intends to give away 100,000 curry puffs at 25 selected Old Chang Kee outlets islandwide, this month. It has planned other Happy Treats in the upcoming months.
And its initial treat appears to have caught on, with a long queue of StarHub pre-paid customers waiting for their turn despite the gloomy weather to claim a free curry puff at the Chang Kee outlet at Ngee Ann City yesterday afternoon.
StarHub had 874,000 mobile pre-paid customers as of end 2008.