SingTel – BT

SingTel’s Premier League update

SINGTEL yesterday released some details of its Barclays Premier League programming for next season but said that it was still in negotiations with various production houses for review and analysis shows.

A fans feedback programme, an analysis show and a preview show will be aired every week, with content produced in high-definition in Singapore studios by ‘respected’ hosts and pundits, SingTel said.

Selected fans will also get a chance every week to attend a football game in England and also be part of the mio TV crew in the stadiums there, with access to press facilities and interviews.

While SingTel has poached sports channel ESPN to its cable television platform from competitor StarHub, ESPN is ‘just one’ of the houses that SingTel has approached, Singapore CEO Allan Lew said yesterday. Negotiations are under way and will be concluded by May, he said.

All 380 matches of the football season will be broadcast, and there is an option for customers to receive live ‘streaming’ of matches through their mobile phones.

Mr Lew said that subscriptions to mio TV had increased 70 per cent since SingTel launched its sports subscription package last November. Updated subscription numbers will be released when SingTel reports its quarterly results next month.

Mr Lew said that the Infocomm Development Authority of Singapore was studying the possibility of allowing pay TV signals to be carried by co-axial cables within the home for home networking purposes.

SingTel caused a storm when it beat StarHub to the rights to broadcast the next three seasons of Barclays Premier League football in Singapore. Fans in Singapore complained of the inconvenience and cost of a different delivery platform.

StarHub yesterday said that it had secured exclusive rights to screen Brazilian league games in Singapore until 2011. Broadcast for the January to December season will begin this weekend.

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