StarHub – BT

StarHub rings in mobile TV makeover

STARHUB yesterday launched a set of new software that brings its mobile TV service closer to the living room TV viewing experience. And Singapore’s biggest pay-TV provider is planning to bring out more mobile channels to grow this fledgling business prong.

‘Voice will become a bit of a commodity. We need to find new ways to get customers and bring revenues in. Mobile TV is definitely a way forward,’ said new StarHub CEO Neil Montefiore at the launch, in his first media event since taking over the reins of the telco from longstanding helmsman Terry Clontz earlier this month.

StarHub’s new software is a mobile TV client application that provides channel surfing, programme guides and other familiar TV touches. It runs on the Android, BlackBerry and Windows Mobile smartphone platforms, and will be available on the iPhone and Nokia Symbian platforms by first quarter this year.

The telco said it had worked with mobile phone vendors like Acer, HTC, LG, Motorola, Research In Motion (RIM), Samsung and Sony Ericsson to ensure software compatibility.

In conjunction with the launch, StarHub yesterday announced four new mobile channels – TVB Jade, TVBS-News, The History Channel and E! Entertainment – bringing the total number of channels to 24.

‘We will continue to add more channels,’ said StarHub’s head of products and solutions Chan Kin Hung.

He said the subscriber base for the service has swelled 10-fold in the past year and is now being watched by 100,000 viewers a month.

Launched a year ago, StarHub’s mobile TV service is available at a daily rate of $1 for unlimited viewing, and for a monthly subscription rate of $25.

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