StarHub – CNA

StarHub reduces price for sports channels from June this year

Cable TV operator, StarHub’s sports channels will be cheaper from June this year.

The sports group channels will cost S$12 a month, more than 50 per cent lower than the S$25 subscribers currently pay.

StarHub lost its bid to screen the prized English Premier League to rival SingTel last year for the 2010 to 2013 seasons.

Since then, sports fans have clamoured for a cut in the price of its sports package and it’s been heard that from June they will pay S$12 a month, much lower than the S$25 they are paying now.

Tan Ting Hai, chief operating officer, StarHub, said: “We believe that this will not only help to retain our existing sports subscribers but also attract those subscribers who’ve left us. In the past, when we increased the price, a large group of sports subscribers left us. So, we welcome them to join us back.”

Revenue will be affected but StarHub said new subscribers will make up for this.

It’s also hoping to attract more subscribers with a range of fresh content and new sports channels.

It will show ‘LIVE’ NBA playoffs and final games on its in-house SuperSports channel and all this is good news for sports fans.

One sports fan said: “It’s very attractive. You’re talking about 50 per cent. Now I’m paying quite a lot for three different groups of channels. But if they come in with S$12 and sports channels like basketball, I will definitely consider.”

Other new sports channels StarHub will introduce are NBA TV, Racquet Channel, Ten Sports and PGA Tour on demand.

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