SingTel – BT

SingTel’s pay-TV subscriber base hits 200,000

SINGAPORE Telecom has scored another 45,000 pay-television customers in the past four months as the lure of premiership football continues to draw viewers to its camp.

SingTel said yesterday that its mio TV subscriber base has grown to 200,000 – 29 per cent up from 155,000 customers at the end of last year.

This is the fastest pace of growth since SingTel introduced its Internet-based mio TV service in July 2007. It also suggests that SingTel’s bold bid for Barclays Premier League (BPL) broadcast rights could be game-changing in the pay-TV stakes.

Despite SingTel’s recent gain, rival StarHub still has a comfortable lead with more than 500,000 cable TV subscribers.

SingTel outbid StarHub to score the exclusive right to broadcast the 2010 to 2013 seasons of the BPL. The win sparked a public outcry over having to pay for two pay-TV subscriptions as well as the hassle of having two incompatible set top boxes.

SingTel’s generous BPL bid also reportedly raised Fifa’s price expectations for the upcoming World Cup broadcast rights and contributed to the current impasse.

SingTel and StarHub are still trying to score an injury-time goal to screen the coveted tournament here.

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