SingTel – BT

mio TV rings in sales of $14m in Q1

AFTER struggling to make a dent for more than three years, SingTel’s fledgling pay-television service appears to have finally stepped into the big league.

For the three months ended June 30, the company’s mio TV offering raked in sales of $14 million as subscriber numbers swelled by 19,000 to 220,000.

This is the first time SingTel has revealed the quarterly revenue tally for its pay-TV product since it was introduced in July 2007. The move provides a clear indication that the service is now starting to make a bigger top-line impact.

mio TV subscriptions spiked in the first six months of this year after SingTel managed to wrest the coveted Barclays Premier League (BPL) broadcast rights away from arch-rival StarHub.

With the new BPL season kicking off this weekend, the company said it expects to see a further increase in the coming quarters.

SingTel previously said it has wired up all local households to receive its mio TV service.

In addition, it will soon be conducting coaxial cabling trials at selected private properties. The same technology is being used by StarHub to deliver its cable television and broadband services.

SingTel’s pay-television offering currently relies on its fixed telephone line infrastructure. The experiments will give mio TV customers another option for receiving mio TV broadcasts.

This method is particularly suited for those who want the service on multiple television sets in their homes, said SingTel Singapore chief executive Allen Lew. ‘The telephone wiring when you want to use it for TV and high-speed Internet may not be optimal, depending on the age of the wiring,’ he explained.

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