SingTel – BT
SingTel buys Silicon Valley advertising startup
Singapore Telecommunications Ltd , Southeast Asia's largest telecoms company, has acquired a Silicon Valley startup in the mobile advertising sector, its second such purchase in two months.
SingTel's Amobee unit said on Tuesday it bought AdJitsu, which provides tools to make three-dimensional animated ads in mobile apps for iPhone and iPads. The acquisition of AdJitsu follows SingTel's purchase of mobile advertising firm Amobee in March for US$321 million.
Terms of the latest deal were not disclosed.
AdJitsu will be folded into Redwood City, California-based Amobee, according to both companies.