SingTel – BT

SingTel buys Silicon Valley advertising startup

Singapore Telecommunications Ltd , Southeast Asia's largest telecoms company, has acquired a Silicon Valley startup in the mobile advertising sector, its second such purchase in two months.

SingTel's Amobee unit said on Tuesday it bought AdJitsu, which provides tools to make three-dimensional animated ads in mobile apps for iPhone and iPads. The acquisition of AdJitsu follows SingTel's purchase of mobile advertising firm Amobee in March for US$321 million.

Terms of the latest deal were not disclosed.

AdJitsu will be folded into Redwood City, California-based Amobee, according to both companies.

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