SingTel Crimps The Data Pipe Further

Step forward for telcos. SingTel’s decision to cut data caps for smartphones is a big step toward better data monetisation opportunities for Singapore telcos. That said, the short-term impact will be minimal as the majority of 3G data users do not exceed 2GB of data a month. Over time however, it will encourage more data usage, especially on the video front, and this should lead users to adopt LTE as well as upgrade their plans, thus benefiting the telcos’ data revenue and margins. We retain our BUY calls on StarHub and M1, and SELL on SingTel.

SingTel reins in generous data caps. SingTel’s new 4G plans were significant not because it is the first telco to launch 4G smartphone plans, but because it has slashed data caps for both its 3G and 4G plans. From a two-tiered 12GB and 30GB (although not unlimited, these caps were still very generous), SingTel now offers four tiers of 2GB, 3GB, 4GB and 12GB. Monthly subscription prices have remained the same but SingTel has also increased the number of bundled SMS.

StarHub and M1 likely to follow suit. Now that the giant has stepped forward to lead the way, the other telcos are likely to follow. According to the media, StarHub will soon cut its single-tier 12GB smartphone and iPhone plans to tiers of 1GB, 2GB and 5GB to match its Multi-SIM plans for tablets and mobile phones. Similarly with M1, although it has said it will only unveil its plans in 2H12. Also, we think both smaller telcos will take the opportunity to do away with their unlimited plans.

Churn could rise in rush to lock in larger data caps. SingTel’s churn rate could rise in 3Q12, as its out-of-contract subscribers may switch to the other two telcos to lock in their still-generous data caps for another two years. This is especially so if StarHub and M1 hold off on dumping their higher data caps for a couple more months. We reckon this is probably why StarHub warned it would also be cutting caps soon but provided no other details.

Gradual adoption. The decision to cut down on data caps should be positive for ARPUs further out but the short-term impact will likely be minimal as the majority of data users do not exceed 2GB of data a month. Over time, more 4G handsets will become available, and the faster speeds will encourage more data usage and prompt users to upgrade their plans, thus benefiting data revenue. Higher adoption of tablets will also drive more data usage. More importantly, data margins will also benefit.

Prefer StarHub and M1 to SingTel. This development does not change our calls, which stand at BUY on StarHub and M1 and SELL on SingTel. We still like StarHub and M1 for their attractive yields of about 6%. In fact, StarHub’s yield could get more attractive as we believe its balance sheet can support a higher regular dividend. While the cut in data caps will benefit its domestic business, SingTel faces significant risks from overseas, particularly on the currency and regulatory fronts.

END OF UNIVERSAL SET‐TOP BOX DREAM HURTS M1

The IDA (Infocomm Development Authority) and MDA (Media Development Authority) have decided to drop their search for a standardised box through which the country’s various entertainment providers could reach homes.

Dubbed Project Nims (next generation interactive multimedia applications and services), it was to have provided a nationwide platform for video and interactive digital services over the next‐gen nationwide broadband network (NBN).

Delivering video over the new fibre network would have made it easier for smaller players to jump on and provide pay TV services. Home viewers could have accessed content without having to deal with multiple box providers.

The IDA started conceptualisation in 2009, and in September 2010 launched a request‐for‐proposal to the industry, to select an operator for the Nims platform.

It received bids from the country’s three telcos, M1, SingTel and StarHub. Ten rounds of discussion with each provider, including technology demonstrations later, it appears the IDA and MDA have exhausted this avenue.

The agencies said: “None of the bids, as submitted, are likely to achieve the desired outcomes.”

BT understands that there were a number of issues preventing some of the proposals from scaling, including both technology and business constraints.

The box was originally slated to be launched commercially this year.

Each of the three bidders has its own pay TV service. Incumbent StarHub has the largest, at 544,000 cable subscribers. This is followed by SingTel’s IPTV mio service at 368,000, launched in 2007.

The newest entrant, M1, has its 1box service, launched end‐2010.

The service rides on M1’s broadband services carried to homes on cable and ADSL networks leased from StarHub and SingTel respectively, as well fibre connectivity on the newer NBN.