Author: tfwee
SingTel, StarHub – BT
The bottom line is the scoreline for SingTel, StarHub
WITH less than six months to go before the world’s biggest football event kicks off in South Africa, Singaporean fans are still unsure if they will even get to watch the tournament on television at all.
This comes after the stunning revelation on Tuesday by both StarHub and Singapore Telecommunications that they had submitted a joint bid for the World Cup next year, but ultimately failed to reach an agreement with the sport’s world governing body, Fifa.
It was initially thought that the two telcos had put in separate bids, such is the intensity of their rivalry in gaining a stranglehold in the local pay-TV market.
But it seems that the cost of beaming the 64 live games is proving too big a price to pay, as the joint statement said that the costs have ‘escalated substantially’, although no exact figures were disclosed.
But let’s not be quick to suggest that SingTel and StarHub are trying to make huge profits from this venture. The price offered to Fifa ‘would sacrifice all World Cup margins’ for both telcos even as they try to match Fifa’s asking price and still keep the fees affordable for consumers, the statement added.
In 2002, StarHub did not charge its existing customers to watch the matches taking place in South Korea and Japan. Four years later, for the tournament in Germany, it charged $15.75 extra for existing Sports Group subscribers, while non-sports group customers were billed $26.25.
So what’s next for the 2010 World Cup? The options are few. One obvious way forward would be for the two telcos to put in an improved joint bid that would meet Fifa’s asking price.
Doing so, however, would result in another problem: Should the telcos stick with the same subscription fees or thereabouts to keep it affordable to the masses, or absorb the higher costs and end up in the red instead of just breaking even?
At the end of the day, it all boils down to making a sound and responsible business decision. If the asking price is just too high, then perhaps it would make better sense for the telcos to hold up their hands, admit they tried their best to clinch a reasonable deal, and then just pull out of the bidding altogether.
But where does this leave viewers in this football-mad country, who are still coming to grips with the stark reality that they could be missing the World Cup telecast for the first time? Not many can stomach the fact that at least 202 other countries – including Malaysia, Indonesia, Yemen, Lebanon and Iraq – will all get to enjoy the games while they may not.
The unsuccessful joint bid also throws up another interesting question of whether such collaborations can be successful in future, be it for the World Cup or any other pay-TV event.
Is Fifa generally reluctant to accept such bids, given that they could be perceived as anti-competitive and not offer the best, or highest, price? At this stage, no one knows for sure.
As fans in Singapore await the final verdict on the World Cup bid, don’t be surprised if some are already bracing themselves to make trips across the Causeway next June to watch the games in Malaysia. The more tech-savvy could resort to live streaming on the Internet, but where’s the fun in watching England take on Brazil on a tiny computer screen?
But let’s not jump the gun. Let SingTel and StarHub go back to the negotiating table with Fifa first. For everyone else, it’s a matter of keeping their fingers – and perhaps toes – tightly crossed that there will be some good news soon.
SingTel – BT
Bharti eyes Bangladesh telco Warid
It could pay up to US$900m for 70% stake in the firm
India’s leading telecom company Bharti Airtel may be looking to buy Bangladesh’s Warid Telecom for up to US$900 million, indicating a shift in focus to smaller targets after its planned US$24 billion merger with South Africa’s MTN Group failed.
Bharti is set to buy a 70 per cent stake in Warid, Bangladesh’s fourth-biggest telecom company, with an initial plan to invest US$300 million, Bangladesh’s telecoms regulator said yesterday.
The proposed deal would give Bharti access to Bangladesh’s rapidly growing mobile sector at a time when it is locked in an intense price war in India with rivals Reliance Communications and Vodafone Essar.
Bharti said it would keep evaluating international opportunities, but declined to comment on a possible deal to buy Warid, whose shareholders are Abu Dhabi Group and Bharti partner Singapore Telecommunications (SingTel).
United Arab Emirates-based Abu Dhabi Group, which controls Warid Telecom, sought approval from the Bangladesh Telecommunications Regulatory Commission for the sale on Sunday, commission chairman Zia Ahmed said, adding that a proposal by Abu Dhabi Group did not give a deal value.
Bangladesh’s Daily Star newspaper reported the deal could be worth US$900 million, citing Warid officials.
Shares in Bharti closed up 2.8 per cent in a Mumbai market, up 0.2 per cent.
‘The dynamics of the Bangladesh market are similar to those in India, where Bharti has proven itself,’ said Phani Sekhar, fund manager at Angel Broking, which holds Bharti shares.
‘Bharti has perfected the emerging markets model in India, and this will give it a competitive edge in Bangladesh. The deal is going to be incrementally positive for it,’ he said.
Bharti, which has more than 100 million subscribers in India, is looking to replicate its staggering growth at home in other emerging markets, where scale is vital and penetration rates are low but rising fast.
Indian mobile operators are locked in an intense tariff war that has raised concerns about profitability. The price war is aimed at grabbing new users as new firms enter the market.
Bangladesh’s mobile sector has grown rapidly, with subscriber numbers reaching more than 51 million at the end of October from 200,000 in 2001, helped by low penetration levels, competitive tariffs and steady economic growth.
Analysts predict the number of subscribers could top 70 million by 2011, nearly half the country’s population of 150 million.
The news comes 21/2 months after talks between Bharti and MTN to create the world’s third-largest mobile operator collapsed for the second time in just over a year on South Africa’s reluctance to allow a flagship corporate to lose its national character.
‘You cannot wait for two years, three years for a big deal to get completed while opportunities for smaller deals go by,’ Mr Sekhar said.
Any deal would probably exclude Warid’s operations in Pakistan, India’s neighbour and political rival, analysts say.
Bangladesh’s Mr Ahmed said the telecoms regulator would ask for details on the deal next week from Warid, which started its operations in the country in 2007.
‘It is good news for both Warid and Bangladesh’s telecom sector. Warid needs investment for expansion in order to survive in this highly competitive market,’ said Fazlul Haque, a former member of the governing body of state-owned Bangladesh Telecommunications Co Ltd.
At the end of October, Warid had 2.79 million subscribers – far fewer than Grameenphone, majority owned by Norway’s Telenor. Egyptian Orascom Telecom’s Banglalink and Telekom Malaysia’s Aktel also operate in the country.
Bangladesh’s telecoms sector has been a magnet for investment by foreign operators, with Japan’s NTT DoCoMo last year paying US$350 million for a 30 per cent stake in No 3 cellphone carrier TM International (Bangladesh), also known as Aktel. — Reuters
TELCOs – CIMB
2010 World Cup joint bid
Joint bid for 2010 World Cup rights
Maintain Underweight on the sector. SingTel and StarHub have announced a joint bid for the 2010 football World Cup broadcast rights to provide higher value to FIFA while ensuring affordable costs to consumers. We are positive on the move as it should prevent an all-out content warfare from hitting telcos’ margins. That said, the devil is in the details and it remains uncertain whether FIFA will accept the bid. This piece of news does not change our UNDERWEIGHT position on the sector as we are concerned about myriad sector risks. M1 (target S$2.07) remains our top pick with a NEUTRAL rating for its capital-management potential and greatest upside from NGNBN. StarHub also remains a NEUTRAL (target S$2.15) for its attractive dividend yields of 10-11%. SingTel is an UNDERPERFORM (target S$3.30) on our concerns over escalating content costs in Singapore and competition in India and Australia.
The news
StarHub and SingTel announced that they have put in a joint bid for the 2010 football World Cup broadcast rights. While attempting to provide a much higher value to FIFA, the telcos said their bid also tries to ensure programme affordability for consumers. While no details have been revealed, the announcement included the statement that the price offered to FIFA “would sacrifice all World Cup margins for both SingTel and StarHub while keeping the price affordable for consumers”. The two companies have yet to reach an agreement with FIFA but will continue to negotiate to reach one.
Comments
We are positive on the joint bid. The joint bid should be positive for both SingTel and StarHub as it would prevent an all-out bidding warfare for this piece of content. While the costs of rights have escalated, the damage to margins would be less severe as the costs would be shared by two non-competing parties. Our interpretation of the press release is that the content would not be loss-making but would probably be neutral for earnings.
For StarHub, this joint bid would stem concerns about more loss of content although StarHub would not have exclusivity to the World Cup. For SingTel, it would represent another feather in its sports-programming cap.
Devil is in the details. That said, we believe practical obstacles may lie in the way, recalling the 2010-2012 Barclays Premier League (BPL) rights when a joint bid was scuppered at a very late stage. We see two key hurdles, namely from: 1) FIFA’s willingness to accept such a proposal; and 2) finding a way to split the matches between the two entities if they are not able to simulcast them at the same time.
Could it signal future content sharing? The collaboration between StarHub and SingTel raises the question of whether more expensive content may be shared in the future. Moreover, other compelling content is negotiated directly with content owners and not on an auction basis like the BPL rights and World Cup rights. Finally, StarHub may be rather loathe to lose exclusivity for its other prime content which would expire from end-2011 onwards as a lack of exclusivity would devalue its hubbing proposition and strip StarHub of differentiation with its larger rival.
Valuation and recommendation
Maintain UNDERWEIGHT on the sector. While the joint bid is deemed positive for StarHub and SingTel, this piece of news does not change our negative position on the sector, which is grappling with rising content costs, pressure on broadband ARPUs and escalating device subsidies. We continue to advocate M1 as our top pick with an unchanged NEUTRAL rating and DCF-based target price of S$2.07 (WACC 9.5%) for its capital-management potential and greatest upside from NGNBN.
TELCOs – CIMB
SingTel responds with new iPhone plans
Maintain Underweight on Singapore telco sector. Two days after M1 and StarHub launched their iPhone packages, SingTel has countered the competition by cutting prices and increasing its data bundles. SingTel has mostly matched M1’s handset prices (already more aggressive) by adjusting prices by -29% to +11%. SingTel also sharply increased its data bundles to match those of its rivals, but did not tweak its monthly subscription fees. All in all, we do not expect SingTel’s counter-measures to spark an escalation in the subsidy war. We remain UNDERWEIGHT on the sector, given myriad risks from competition and our house preference for cyclical sectors. Our top pick is still M1, rated a NEUTRAL with an unchanged DCF-based target price (WACC: 9.5%) of S$2.07 as we prefer it for its capital-management potential in 2010 and greatest potential upside from NGNBN.
Comments
Matching its rivals. Two days after M1 and StarHub rolled out their iPhone packages, SingTel countered the competition by cutting the prices of its iPhones and increasing its data bundles. The key changes are:
- SingTel has mostly matched M1’s (already more aggressive pricing) handset prices by adjusting its prices by -29% to +11%.
- SingTel also sharply raised its data bundles from 0.5GB-3GB to 12GB-30GB to mostly equal the offerings of M1 and StarHub. M1, in retaliation, nudged up its lowest- and mid-tier data bundles from 10GB to 12GB to match those of SingTel.
- But SingTel did not adjust its monthly subscription fees, nor did it change the free local calls and SMS in its old plans which its rivals had matched.
All in, SingTel’s revised plans are not much different from those of its competitors andwe do not expect its rivals to further up the ante.
Valuation and recommendation
Maintain UNDERWEIGHT with M1 as top pick. While a subsidy war does not appear to be brewing, we retain our UNDERWEIGHT position on the sector as we see myriad risks relating to competition and given our house preference for cyclical sectors. Among the risks are further ARPU erosion in broadband for SingTel and StarHub, higher content costs at SingTel, and risks of losing more compelling content at StarHub.
We maintain M1 as our top pick in the sector for its capital-management potential and upside from NGNBN. We continue to rate it a NEUTRAL with an unchanged DCFbased (WACC: 9.5%) target price of S$2.07.
StarHub is our next preferred stock, similarly rated a NEUTRAL with an unchanged DCF-based target price of S$2.15 (WACC: 9.7%) as we like its attractive yields and strong free cash flow yields of 10-11%, though offset by a lack of re-rating catalysts and a likely erosion of its residential broadband business.
SingTel is our least preferred stock due to expected weaker margins in Singapore and concerns over competition in India and Australia. We rate it an UNDERPERFORM with an unchanged sum-of-the-parts target price of S$3.30.
StarHub – BT
New undersea cable links Asia directly to US
The system, built by StarHub and 18 other telcos, boosts Internet connectivity
INTERNET connectivity between Singapore and the United States received a major boost with the minting of a new US$500 million submarine system built by local operator StarHub and 18 other telcos.
The 20,000km-long Asia-America Gateway (AAG), which took nearly three years to complete, links Singapore and a number of other Asian countries directly to the US.
As a local partner, StarHub will manage and operate the Singapore link within the AAG through its flagship cable landing station.
It will start offering connectivity services using the new high-speed pipes from January. StarHub declined to reveal the amount it has invested in the project but said it will boost its international bandwidth capacity by around 30 per cent.
‘The launch of the AAG brings another important strategic asset to StarHub. Not only will this mean that our wholesale and business customers now have more choices but the AAG, along with our partners, puts StarHub firmly on the map as a credible provider of international connectivity and services for the region,’ StarHub chief executive Terry Clontz said yesterday at a launch event.
‘We’re fast approaching the capacity limit in current undersea cable systems. The least expensive way to acquire bandwidth is to participate in a new consortium and invest in a new system,’ he added.
The AAG is capable of transmitting data at speeds of 1.92 terabits per second and is touted to be the only submarine cable system that links Singapore and Asia directly to the US.
A direct linkage significantly reduces Internet traffic latency as the information will not have to pass through other countries before reaching its destination.
Another major advantage of the AAG is that it bypasses the so-called Pacific Ring of Fire, an earthquake-prone area in the basin of the Pacific Ocean. Nearly 90 per cent of the world’s earthquakes occur along this horseshoe- shaped seismic region.
This design will mitigate the impact from natural disasters such as those which previously damaged other undersea cable systems, StarHub said. For example, local Internet traffic slowed to a crawl in December 2006 when the Taiwanese quakes severed regional communication arteries such as the SeaMeWe 3 (South East Asia Middle East Western Europe 3) and APCN2 (Asia Pacific Cable Network 2).
‘This new infrastructure will reinforce Singapore’s status as a reliable and trusted location in hosting and transmitting mission-critical data. Through redundancy design, AAG providers could also re-route traffic as and when needed to reduce disruptions to business and communications,’ said Minister of State for Trade and Industry and Manpower Lee Yi Shyan.
Besides Singapore, the AAG connects neighbours such as Malaysia, Thailand, Vietnam, Brunei and the Philippines to the US. It is one of several submarine cable systems StarHub has invested in to cater to the ballooning bandwidth demands from local and regional Internet users.
Its latest planned investment is in the Asia-Pacific Gateway which was unveiled in June this year, an 8,000km cable system to link up several countries in the region.
StarHub also has stakes in the APCN2 and the East Asia Crossing.